Let's talk about Apple's Privacy Labels

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  • Published date: February 24, 2021
    • Lahore, lahore, Bay of Plenty, United States


If you read my article yesterday about the investigation that the FTC has begun against several of the technology companies for their privacy and information collection practices, you will notice that there is a name that does not appear on the list of "summoned": Apple .

And it is not surprising, because unlike Facebook, Google or Amazon, the Cupertino company has taken a very different approach in the design of its products. An approach that has within its development pillars the privacy of users.

There are several privacy features that Apple has printed on its devices, its services and its operating systems. You can see them on the company's privacy page, following this link.https://kiss-anime.co/

Much of the privacy issue depends on transparency and how well users know how their information will be used by a device, an application, a service or a web page. As Rohit Chopra, one of the FTC commissioners leading the investigation announced yesterday, says: "It is alarming that we know so little about the companies that know so much about us" referring to social media practices.

With the arrival of iOS 14.3 (it came out last Monday), Apple has introduced a feature announced at WWDC in the middle of this year and that seeks, precisely, to give more transparency to the way in which developers collect, process and make use of User information: these are privacy labels, which are available (and required) for all apps in the App Store.



Privacy Labels
Think of privacy labels as a short -but clear- summary of the privacy practices of each of the apps available in the App Store in which it is easy to see what information the application collects, if it will use this data to track users. users and in what way if they link to the identification of users.



Think of them as the nutrition labels that are already common today on food boxes in various countries.

Think of them as a transparency mechanism for the final consumer. An end consumer who thanks to this type of information can make more educated decisions about the applications that he installs on his devices (and those of his children) and to which he gives them access to his most private information.

The information is available for all applications in the iOS, iPadOS, watchOS, tvOS and macOS stores and is part of the requirements to publish a new application or to apply any update to an existing app.

The information is classified in 3 different groups: "data used to track you", "data linked to you" and "data not linked to you". Each of these sections details the type of data that is collected, how it is used and with whom it is shared.

Look, for example, at the information from the Facebook application (and try not to panic):



With the implementation of these privacy labels, Apple continues to demonstrate that it is possible to create a transparency model that allows its platform users to make better decisions and access levels of privacy that other platforms either cannot or do not want to offer (because their business is based precisely on having the greatest amount of customer information).

[It may interest you: This is how Google collects information from you and your habits]

And it forces developers not only to be transparent with their users but also to think about whether the data they intend to collect is necessary and adds value.

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