Women in B2B Marketing 2021

  • 9000.00 Dollar US$
  • Published date: March 17, 2021
    • Usa, USA, USA, United States

Women in B2B Marketing 2021

We humans and the world has evolved over the years, even marketing has evolved with us. From the production-centered industrial era to the present relationship-centered era, where businesses and women marketers believe a good relationship with customers does the job. The B2B Marketing that we see today is largely different from around a couple of decades back. The marketing is an ever-changing and evolving industry.

The qualities of a great leader have never been dependent on gender. Companies need to encourage women in their organizations and also enhance their hiring process so that we have more women leaders in the industry. The strength and personality traits of an individual make up a person’s leadership attributes, be it a male or female. However, having female leadership in any organization leads to a more positive environment. Women might not always realize how composed for achievement they are in leadership roles, but their potential and capabilities are irrefutable.

Sitecore’s CMO, Paige O’Neill - in her statement regarding the scarcity of women leaders in the business world puts light on this issue, she states “I’ve seen the corporate landscape change quite a bit since I first started my career, and now everyone is more accepting of different leadership styles, but, we’re not done yet. Believe it or not, only 15% of women hold executive positions in U.S. tech companies. That’s why it’s so important that women continue to encourage each other, push for a change in mindset and demand an equal future where we are listened to and respected at the same rate as our male colleagues.”

Empathy, mindfulness, pressure handling, open-mindedness, multitasking, and open communication are some of the inborn traits of female leaders which make them more in sync with their team. Women are known for their undisputed affinity towards a higher emotional intelligence and let’s just outright accept it that “Emotional Intelligence” in leadership is the need of the hour and the massive employee burnout of 2020 is proof enough of what the current leadership is lacking.

As women in marketing leader in the martech world, Paige O’Neill, CMO of Sitecore shares her experience, she says “I’ve been a CMO for 15 years, and for most of that time I’ve been one of only a few women in the C-suite. I learned a lot earlier in my career by navigating corporate environments that weren’t the most conducive to a woman’s success, and in the early days, I found myself emulating male leadership styles without even realizing it because I didn’t see many other roles models. However, over time, I realized the importance of finding an authentic voice and owning a more feminine leadership style.


Useful information

  • Avoid scams by acting locally or paying with PayPal
  • Never pay with Western Union, Moneygram or other anonymous payment services
  • Don't buy or sell outside of your country. Don't accept cashier cheques from outside your country
  • This site is never involved in any transaction, and does not handle payments, shipping, guarantee transactions, provide escrow services, or offer "buyer protection" or "seller certification"

Leave your comment (spam and offensive messages will be removed)

Related listings

  • Women’s History Month - Thoughtful Branding

    Women’s History Month - Thoughtful Branding

    Other Services USA (USA) March 16, 2021 9000.00 Dollar US$

    Women’s History Month - Thoughtful Branding The international Women’s day just ending and Women History Month going on with all the gusto that is needed, a marketing campaign surrounding the same is inevitable. Internet is flooded with Women's Histor...

  • Women in Marketing & Technology

    Women in Marketing & Technology

    Other Services USA (USA) March 15, 2021 6000.00 Dollar US$

    Women in Marketing & Technology Marketing has its roots deep in the past, it has been consistently evolving since the industrial revolution. We humans and the world has evolved over the years, from the Stone Age to the present Age, even marketing...

  • Best B2B Marketing Campaigns

    Best B2B Marketing Campaigns

    Other Services USA (USA) March 10, 2021 Check with seller

    Best B2B Marketing Campaigns B2B marketers need out-of-the-box marketing strategies to bounce back in 2021. We have entered 2021, a new decade of the 21st century, and one thing that I have learned and even you might also be known is that marketing i...