Women in B2B Marketing 2021

  • 9000.00 Dollar US$
  • Published date: March 17, 2021
    • Usa, USA, USA, United States

Women in B2B Marketing 2021

We humans and the world has evolved over the years, even marketing has evolved with us. From the production-centered industrial era to the present relationship-centered era, where businesses and women marketers believe a good relationship with customers does the job. The B2B Marketing that we see today is largely different from around a couple of decades back. The marketing is an ever-changing and evolving industry.

The qualities of a great leader have never been dependent on gender. Companies need to encourage women in their organizations and also enhance their hiring process so that we have more women leaders in the industry. The strength and personality traits of an individual make up a person’s leadership attributes, be it a male or female. However, having female leadership in any organization leads to a more positive environment. Women might not always realize how composed for achievement they are in leadership roles, but their potential and capabilities are irrefutable.

Sitecore’s CMO, Paige O’Neill - in her statement regarding the scarcity of women leaders in the business world puts light on this issue, she states “I’ve seen the corporate landscape change quite a bit since I first started my career, and now everyone is more accepting of different leadership styles, but, we’re not done yet. Believe it or not, only 15% of women hold executive positions in U.S. tech companies. That’s why it’s so important that women continue to encourage each other, push for a change in mindset and demand an equal future where we are listened to and respected at the same rate as our male colleagues.”

Empathy, mindfulness, pressure handling, open-mindedness, multitasking, and open communication are some of the inborn traits of female leaders which make them more in sync with their team. Women are known for their undisputed affinity towards a higher emotional intelligence and let’s just outright accept it that “Emotional Intelligence” in leadership is the need of the hour and the massive employee burnout of 2020 is proof enough of what the current leadership is lacking.

As women in marketing leader in the martech world, Paige O’Neill, CMO of Sitecore shares her experience, she says “I’ve been a CMO for 15 years, and for most of that time I’ve been one of only a few women in the C-suite. I learned a lot earlier in my career by navigating corporate environments that weren’t the most conducive to a woman’s success, and in the early days, I found myself emulating male leadership styles without even realizing it because I didn’t see many other roles models. However, over time, I realized the importance of finding an authentic voice and owning a more feminine leadership style.

https://www.martechcube.com/women-in-marketing-international-womens-day-2021-edition/

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