Women’s History Month - Seasonal marketing campaign 2021

  • 9000.00 Dollar US$
  • Published date: March 18, 2021
    • Usa, California, USA, United States

Women’s History Month - Seasonal marketing campaign 2021

The Seasonal occasions give an opportunity for a seasonal marketing campaign. Events like Black History Month and Women History Month want you to be a responsible women marketer with a social message. With such glorious celebratory months and days, a marketing perspective is the need of the hour. As a marketer, you need to wear multiple hats and learn new platforms and channels very rapidly, all while maintaining your mastery of bringing ideas that are outside the box and keeping on top of trends.

Every brand is trying to capture the attention of the women audience and enhance sales, but very few are doing it right, as this occasion is not only about marketing but marketing responsibly. Women's History Month has started and almost all the marketing campaigns and social media pages of all the brands have turned pink. One of the brands that are doing this perfectly is Spotify. Spotify recently launched a global campaign ‘Equal’ that is their commitment to women creators.

The announcement entailed that,

Spotify has launched a global campaign dedicated to achieving equity for women within audio and celebrating those that have made contributions to space. ‘Equal’ will shine a spotlight on women artists and podcast creators through a series of global partnerships, activations, and content experiences.

The music streaming service has launched the ‘Equal Hub’ globally to provide a dedicated space to highlight women creators and enable fans to easily stream their music and podcasts. Despite launching the hub now, Spotify says it will extend beyond the month of March. Spotify is also featuring women on the playlist covers on more than 200 of its top playlists, including Today’s Top Hits, Viva Latino, and Modus Mio. And Spotify’s non-profit partners (Girls Make Beats, She’s The Music, Sound Girls, GLAAD, Color of Change, Women in Music, and Women’s Audio Mission) will create unique playlists highlighting women who are shaping the future of music.

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