AI-Powered Content Marketing: How it Works

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  • Published date: August 23, 2021
    • California, California, California, United States

AI-Powered Content Marketing: How it Works

Content Personalization - AI allows marketers to track all kinds of data from their consumers & it's then known to be AI-Powered Content Marketing : Online behavior, product preferences, buying habits, interaction with the brand, content preferences

Melissa Mauro, a content writer, and an editor at SupremeDissertations explains: “Different AI algorithms help analyze this behavior and deliver meaningful results that marketers can use to personalize user experience. It’s a huge step forward from manually researching what your target audience likes or dislikes. “

Topics & Keywords Selection

Marketers know how difficult it is to find the right topics to cover in their content and include the keywords that will make their content rank higher. While there are tools they can use to do this manually, it can be extremely time-consuming and still not result in making the best decisions. Luckily, AI manages to help marketers select the best trending topics and the keywords with the highest potential.

Markets use AI to: Analyze the content currently being shared in their industry, analyze and predict how a certain target audience will react to a topic, research competitors’ content, select the right topic clusters

With the right AI analysis tools, marketers don’t have to spend hours looking for the best solution for their next piece of content. Instead, they get a quick overview of the situation and can draw precise conclusions.

Content Quality - Another way AI makes content writing better, and more professional is by allowing the writers to produce high-quality and accurate content with ease. Editing, proofreading, and rewriting are something all content writers need to go through to offer the readers professionally written content. But, there are AI-powered writing tools that speed this whole process up.

For more such updates, check Out recent Martech Cube blogs.

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